How did the rise of mass tourism in the 1950s influence the growth and design of hotels on the island?

The rise of mass tourism in the 1950s marked a significant turning point for the hospitality industry on the island, fundamentally influencing both the growth and architectural design of hotels. As international travel became more accessible due to advances in air travel and increased economic prosperity, visitor numbers surged dramatically. This influx prompted hoteliers to shift from small, boutique establishments catering to exclusive clientele to larger complexes designed to accommodate the growing demand of diverse travelers. The island’s hotels began expanding in size and capacity, often situated in strategic locations near popular beaches and transport hubs to maximize convenience for guests.

Architecturally, the design of hotels evolved to reflect modernist trends, emphasizing functionality and efficiency while catering to the comforts expected by mass tourists. Designs incorporated open-plan layouts, extensive use of balconies, large windows, and communal spaces such as swimming pools and restaurants to enhance the guest experience. The emphasis was no longer solely on luxury but also on creating a welcoming environment that could handle high turnover and a range of budgets. Additionally, the infrastructure surrounding hotels improved, with better roads and public facilities, reinforcing the island’s appeal as a tourism hotspot.

This period also saw the emergence of chain hotels and standardized amenities, which helped build a sense of familiarity and reliability for travelers. The economic benefits from tourism led to further investments in hotel development, which in turn stimulated the local economy through job creation and improved services. While this rapid growth sometimes led to concerns about environmental and cultural impacts, the overall effect was a transformation of the island into a bustling, accessible destination that could cater to the mass tourism phenomenon. Ultimately, the 1950s set the foundation for the modern hospitality landscape seen on the island today, balancing expansion with evolving guest expectations.