What role do modern media and social platforms play in shaping perceptions of bullfighting?

Modern media and social platforms play a significant role in shaping perceptions of bullfighting in Mallorca and beyond. The rise of social media has allowed for real-time sharing of opinions, images, and videos, which can either glorify or criticize the practice. In recent years, platforms like Instagram, Twitter, and Facebook have become battlegrounds for activists and traditionalists, with anti-bullfighting advocates using these platforms to share graphic content that highlights animal cruelty, aiming to sway public sentiment against the practice. Conversely, proponents of bullfighting may share content emphasizing its cultural significance and historical roots, portraying it as an art form integral to Spanish heritage.

Additionally, mainstream media coverage of bullfighting events can influence public opinion by framing them either as celebrated cultural festivals or as controversial spectacles. The exposure from these outlets can lead to wider discussions about animal rights, cultural traditions, and tourism, affecting how locals and tourists perceive the event. As a result, the combination of visual storytelling, public campaigns, and the viral nature of social media content results in a dynamic discourse surrounding bullfighting, significantly impacting attitudes and policies surrounding the practice in Mallorca and other regions where it is still performed.